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John Deere Product Marketing Lead, Precision Upgrades in Moline, Illinois

There are over 7 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we're all about at John Deere. And it's why we're investing in our people and our technology like never before! Here the world's brightest minds are tackling the world's biggest challenges. If you believe one person can make the world a better place, we'll put you to work. RIGHT NOW.

John Deere is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to, among other things, race, religion, color, national origin, sex, age, sexual orientation, gender identity or expression, status as a protected veteran, or status as a qualified individual with disability.

Primary Location: United States (US) - Illinois - Moline

Function: Marketing / Sales

Title: Product Marketing Lead, Precision Upgrades - 103869

Onsite/Remote: Partial Remote Position

This position is eligible for a flexible work schedule arrangement at the present time. The arrangement may be delayed for training or other job acclimation purposes and remains subject to change.

Your Responsibilities

As Product Marketing Lead, Precision Upgrades for John Deere Performance Upgrades located in Moline, IL , you will...

  • Play a key role to deliver value to more farmers through upgrading their existing equipment with the latest technology from John Deere. Specifically, you will lead the strategic marketing plan for production agriculture retrofit product segments across North America.

  • Identify strategies to reduce barrier to entry of new product categories and technologies for farmer’s existing equipment

  • Develop and implement innovative ways to promote John Deere Precision Upgrades to increase awareness to channel partners and farmers

  • Engage with the John Deere Precision Upgrades and Production System teams to identify key value propositions for positioning and promotion of retrofit products

  • Collaborate with product management to influence overall product success in the market

  • Create go-to-market launch processes for John Deere Precision Upgrades, spanning hardware and software offerings for Precision Ag, Planting, Seeding, Application, Harvest, and Land Prep

  • Partner with product teams and customer success to adapt the John Deere marketing playbook to support farmer adoption of service-based technology platforms on their equipment

  • Partner with tactical marketing, marcom, and PR teams to activate compelling Precision Upgrade marketing ideas at scale, measuring impact and capture learning post-launch

  • Lead a team of product marketers responsible for value proposition definition and development of marketing launch plans for specific Precision Upgrade product segments

Visa sponsorship is NOT available for this position.

What Skills You Need

  • BA/BS degree

  • 8+ years of experience in marketing, product management, business strategy, consulting, or similar field

  • 6+ years of experience in product marketing; developing go-to-market strategies, partnering closely with product teams, or similar experience

  • Experience building, launching, and scaling products to bring to market; hardware or software, ideally with software or SaaS experience

  • Experience defining marketing requirements, creating marketing processes, audience definition, positioning statements, and value propositions

  • Experience working in a fast-paced, fluid, and entrepreneurial environment

  • Experience building partnerships with Product Management & cross-functional teams, to shape multi-year go to market strategies

  • Demonstrated ability to balance creative and analytical thinking, putting forth a measurable and data-driven framework to support agile marketing execution

  • Deep knowledge and understanding of production agriculture, farmers, precision Ag technologies, or similar experience

What Makes You Stand Out

  • MS/MBA degree

  • Field experience working directly with customers, channel partners, and clients to meet goals, or similar experience

  • Experience managing a high volume of ambiguous or complex programs

  • Experience applying new data & analytics methods to market position and placement

  • Experience marketing technology/software or a service-based business (SaaS)

  • Experience leading, developing and motivating a team of direct reports across geographic locations


Ideally you will have a degree or equivalent related work experience in the following:

  • Bachelor’s Degree

What You'll Get

At John Deere, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment. Here, you'll enjoy the freedom to explore new projects, the support to think outside the box and the advanced tools and technology that foster innovation and achievement. Additionally, we offer a comprehensive reward package to help you get started on your new career path, including:

  • Flexible work arrangements

  • Highly competitive base pay and performance bonuses

  • Savings & Retirement benefits (401K and Defined Contribution)

  • Healthcare benefits with a generous company contribution in the Health Savings Account

  • Adoption assistance

  • Employee Assistance Programs

  • Tuition assistance

  • Fitness subsidies and on-site gyms at specific Deere locations

  • Charitable contribution match

  • Employee Purchase Plan & numerous discount programs for personal use

Follow this link to learn more about our Total Rewards Package

The information contained herein is not intended to be an exhaustive list of all responsibilities and qualifications required of individuals performing the job. The qualifications detailed in this job description are not considered the minimum requirements necessary to perform the job, but rather as guidelines.

The terms of the applicable benefit plans, and all company actions administering or interpreting these plans, continue to control. Deere & Company reserves the right to suspend, amend, modify, or terminate the Plan(s) in any manner at any time, including the right to modify or eliminate any cost-sharing between the company and participants. Changes, which can be made at any time, are made by action of the company's board of directors, or to the extent authorized by resolution of its board of directors, or by the Deere & Company Compensation Committee. In the event of a conflict between the language of the official Plan Documents and this document, the language of the official Plan Documents will control.

ACA Section 1557 Nondiscrimination Notice

The John Deere Health Benefit Plans for Salaried Employees and The John Deere Benefit Plan for Wage Employees comply with applicable Federal civil rights laws and do not discriminate on the basis of race, color, national origin, age, disability, or sex.